Chicken Sandwich Craze: The Sweater That Broke the Internet

Sandwich to Sweater: A Recipe for Viral Success

In the summer of 2019, Popeyes Louisiana Kitchen approached us to design an ugly Christmas sweater that celebrated their wildly popular chicken sandwich. The sandwich had already taken the internet by storm, sparking viral conversations and even long lines at stores. Popeyes saw an opportunity to turn their viral moment into an even larger cultural phenomenon, and we were thrilled to help them create a sweater that embodied their fun and flavorful brand.

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Cooking Up a Viral Sensation: The Sweater Strategy

Designing and launching the Popeyes ugly Christmas sweater required careful planning and execution. We worked closely with Popeyes to craft a comprehensive marketing plan that included creating SEO-friendly web content, ecommerce landing pages, and product listings across major platforms.

When the sweater launched, orders flooded in, and our team sprang into action. From processing thousands of customer orders to same-day shipping, we ensured that every Popeyes fan received their sweater promptly. The campaign gained immediate traction, with major media outlets like Fox News, CNN, and USA Today covering the story. The sweater sold out within hours and even became a coveted resale item, fetching prices as high as $200 on platforms like eBay and Poshmark.

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Sweater That Broke the Internet

The Popeyes ugly Christmas sweater wasn’t just a festive hit—it was a marketing triumph. By integrating the sweater into their viral sandwich strategy, Popeyes showcased their playful side while boosting brand visibility and revenue. This collaboration was a testament to the power of creativity and timing, proving that even a fast food chain can break the internet with the right mix of flavor, fun, and flair.

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