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In 2018, we had the privilege of partnering with General Mills to create custom ugly Christmas sweaters featuring one of America’s most beloved mascots, the Pillsbury Doughboy. With the Doughboy’s enduring charm and cultural relevance, this collaboration aimed to create a viral marketing campaign that would attract new customers, engage fans of all ages, and highlight Pillsbury’s legacy as a leader in baking and innovation.
The Pillsbury Doughboy, a pop culture icon since 1965, served as the perfect centerpiece for this festive project. We designed two custom sweater styles that captured the playful and nostalgic spirit of the brand. Beyond design, we took on full production, warehousing, sales, and dropshipping responsibilities, providing Pillsbury with seamless access to inventory and sales data through our retail websites.
The campaign’s viral success was fueled by strategic giveaways and promotions across various platforms, including food blogs, trend sites, and social media. The sweaters weren’t just sold on Pillsbury’s website and ours—they became coveted prizes in contests that amplified brand visibility and engaged diverse audiences.
The Pillsbury Doughboy custom ugly Christmas sweaters became an internet sensation, selling out faster than anticipated and leaving fans clamoring for more. This collaboration not only celebrated Pillsbury’s rich history but also proved their relevance in the modern era of social media marketing. Even years later, the demand for these iconic sweaters persists, cementing their place as one of the most memorable holiday campaigns we’ve ever had the joy of bringing to life.
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