Magically Delicious: The Lucky Charms Blazer Adventure

Magically Delicious Meets Fashion: A Lucky Collaboration

In 2019, General Mills launched the highly anticipated “Marshmallow Only” version of Lucky Charms, fulfilling a long-standing fan request. Limited to just 15,000 boxes and available exclusively through the Lucky Charms Marshmallow Only Club, this campaign aimed to spark excitement and dominate social media. To take the campaign to the next level, General Mills collaborated with us to create a vibrant, marshmallow-inspired ugly Christmas blazer, adding a fun and fashionable twist to their promotional strategy.

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Crafting a Blazer Worthy of Unicorn Marshmallows

To match the whimsical and playful nature of Lucky Charms, we designed an electric and colorful ugly Christmas blazer inspired by the cereal’s signature marshmallows. This blazer wasn’t just a promotional item—it was a statement piece that captured the magic of the brand.

We ensured inclusivity by producing the blazer in multiple custom sizes, making it accessible to Lucky Charms fans everywhere. General Mills loved the design so much they created a commercial to showcase it, further amplifying the campaign’s reach. The blazer became the perfect complement to the Marshmallow Only Club, turning heads and delighting fans on social media and beyond.

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From Cereal to Viral Sensation

The Lucky Charms Marshmallow Only Club campaign was a masterclass in creativity and fan engagement. By combining a beloved household product with a bold new design, General Mills showcased their playful side while proving they truly listen to their customers. The campaign generated widespread media coverage, captivated social media feeds, and delighted cereal lovers everywhere. The ugly Christmas blazer wasn’t just a hit; it was a magical moment in marketing that brought joy and marshmallows to the masses.

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